“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding.

We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

It’s that simple – and that hard. And that inescapable.” Tom Peters, The Brand Called You.

79% din angajatii tai nu sunt implicati… ! * sursa Gallup, Inc.

Delimitarea celor doua abordari este si in opinia personala o eroare.

Transferul reputatiei (* una din etapele finale al procesului de branding personal) spre brandul de companie este cred eu cea mai mare provocare indiferent de segmentul de piata in care activezi.

Raspunde-mi sincer… de cate ori ai cerut o recomandare pentru o clinica dentala vs un dentist?

Totul porneste insa de la pasiune… !

Gasiti articolul aici: http://b2b-strategy.ro/2015/02/pasiune/

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